Successful Product Positioning Requires Your Team To Articulate:
Simply put, positioning in marketing is a strategic process that involves creating an identity/ image of the brand or product within the target customers’ minds. The process indicates how you differentiate your product/ service from that of your competitors and then determine which market niche to fill. In today’s globalizing and continuously developing economies, the competition among enterprises grows quickly, the market share gets narrower;
Low Price And Average Quality Products Always Take Up A Higher Market Share.
Market positioning, in simple words, is a marketing strategy that focuses on creating a unique image or perception of a brand, product, or service in the customer’s mind. The most common types of product positioning are: Market positioning is a strategic exercise we use to establish the image of a brand or product in a consumer’s mind.
Marketing Positioning Involves Arranging For A Product To Occupy A Clear, Distinctive, And Desirable Place Relative.
Pricing is the most common form of product positioning. How your product can solve your customer’s problem. This is achieved through the four ps:
It’s Your Opportunity To Influence The Market’s Perception Of Your Products.
Promotion, price, place, and product. Why it is a better solution than its competitors. Product positioning is a crucial ingredient in the buying process and should never be left to chance.
Product Positioning Involves Creating A Unique, Consistent, And Recognized Customer Perception About A Firm’s Offering And Image.
It allows a company to achieve superior margins regarding a brand or product relative to competitors. A product or service may be positioned on the basis of an attitude or benefit, use or application, user, class, price, or level of quality. If a market is already loaded with competitors selling similar products at a lower price, you cannot stand out as a brand priced at a higher category.