Line, Product Line, Line Of Products, Line Of Merchandise, Business Line, Line Of Business Noun.
The company is marketing the value and quality of the existing product line to introduce more choices to consumers. Product line pricing is generally used by companies and retailers in order to separate goods and services into cost categories in order to create various perceived quality levels in the minds of consumers. This is a rather vague definition, but it’s a start.
A Particular Kind Of Product Or Merchandise.
Product lines are often part of a marketing strategy. In other words, a combination of a company’s products is known as product mix. A product line is a unique product category or product brand a company offers.
The Simple Definition Is That A Product Line Is A Group Of Related Products, Differentiating By Features And Price.
For a normal firm, which has a limited product line, the competition is heavy A product line is a group of products that are related either by function, customer market, or price point. A product line is a group of products that are closely related be because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges.
Amul Offers A Series Of Closely Related Products Such As Milk, Butter, Ghee, Dahi, Yoghurt, Ice Cream, Srikhand, Gulab Jamun, Flavoured Milk, Chocolate, Etc.
Companies sell multiple product lines under their various brand names, seeking to. Specifically, they want to attract buyers who are familiar with the brand. One of the key factors which differentiates between brands is their product lines.
The Breadth Of The Product Mix Consists Of All The Product Lines That The Company Has To Offer To Its Customers.
Line depth refers to the number of subcategories a category has. Product/market fit means being in a good market with a product that can satisfy that market. The concept of product line extension can be defined as a business strategy where the firm plans to expand its established product brand name with the new range of items in the product category.